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Trade Shows are often an important component
of a company’s overall marketing plan. Since Trade Shows are relatively expensive,
it is essential that all aspects of an upcoming show are understood
and planned for accordingly. All
participants must understand their roles and functions throughout
if you are to maximize your overall experience.
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Remember that a Trade Show
is not only a venue for displaying a product or discussing
your services. It provides an opportunity for a company to
learn more about a particular industry, attend pertinent
seminars and develop new skills, learn more about your competition,
find distribution partners, learn more about industry associations
and media, and network with companies providing complimentary
products and/or services.
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K2 Business Solutions’ Trade
Show Module is designed to make your overall trade show experience
as cost effective as possible, while increasing your opportunity
of success.
Topics
covered include:
- Pre-show Planning
- Booth Design and Functionality
- Trade Show Professionalism
and Proper Booth Behavior
- Maximizing Your Company’s Exposure
- Lead Qualification
- Post-show Follow-up
This module comes with a 100%
Guarantee.
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