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Growth and expansion are difficult for a lot
of businesses. It is important to understand the type of customer
that is best suited for your product/service. A lot of time and money can be wasted if you
do not have a clear understanding of who your business is targeting.
 K2
Business Solutions will deliver the structure required to help
you identify the appropriate companies and industry segments that
you should focus on. Once
you have a clear understanding of your Target Market, you can
start thinking about the best methods of going to market.
Part of this process includes:
- Determining which
market segments should be reviewed
- Establishing a criteria
used to define a specific Target Market
- Identifying the Target
Market(s)
- Developing an action
plan for each product and/or service designed to effectively
penetrate the selected market(s) (by customer, territory, industry segment, etc…)
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