Business Development
Identification of Target Markets

Growth and expansion are difficult for a lot of businesses. It is important to understand the type of customer that is best suited for your product/service.  A lot of time and money can be wasted if you do not have a clear understanding of who your business is targeting.

K2 Business Solutions will deliver the structure required to help you identify the appropriate companies and industry segments that you should focus on. Once you have a clear understanding of your Target Market, you can start thinking about the best methods of going to market.

Part of this process includes:

  • Determining which market segments should be reviewed
  • Establishing a criteria used to define a specific Target Market
  • Identifying  the Target
  • Developing an action plan for each product and/or service designed to effectively penetrate the selected market(s) (by customer, territory, industry segment, etc…)